Established in July 2012, Careem has reached massive heights and has successfully increased its market share through continuous technological innovations and efficient marketing strategies.
On Thursday, 10th June 2021, Careem used its official Facebook handle to announce the launch of the first “food drone delivery” of Pakistan. The page wrote, “order Khana Hungama Deals under 499 today & who knows we might surprise you with a drone delivery,” suggesting the launch.
A day before the launch, On 9th June 2021, the company uploaded a teaser video of a drone flying across the city with the hashtag #staytuned to increase customer interaction and used social media marketing to spread the news.
With the fast-moving technological environment, companies are looking for ways to incorporate these technologies in their businesses to maintain their share and increase process efficiency. Careem has taken the first step in making food deliveries faster via its drone delivery network and is, rather, a step ahead of its competitors.
Careem is a perfect example for businesses across Pakistan to focus on continuous improvements to maintain, or improve, their image in the market.