Business Central Admin Walee, an Islamabad-based startup, recently raised $2.7 million in seed funding, through Z2C, a Pakistani communications company.
Walee is a online marketing platform that was founded in 2019 by Muhammad Ahsan Tahir. The startup engages a network of influencers and provides brands and companies with a platform to connect and collaborate with said influencers in order to execute effective marketing campaigns. The startup currently has a network of over 50,000 influencers, who possess a combined reach of 100 million followers. 5,000 brands also currently work with the platform.
Influencers can use Walee to promote products they endorse from different brands while also marketing their own products, and brands are able to monitor and analyze the social media reach enabled by influencers to assess their campaigns’ success.
Muhammad Ahsan Tahir, the co-founder and CEO of Walee, said regarding the investment, “since 2019, advertisers and agencies have turned to Walee’s ecosystem to advance influencer marketing campaigns and utilize social listening tools. This equity financing from Z2C comes as Walee scales to meet strong regional demand pertaining to influencer search, campaign management, and measurement. We offer feature-rich enterprise solutions in the region that offer sentiment and semantic analysis in multiple regional languages including Arabic for social and digital media content and will serve enterprise customers through five offices.”
Fatima Hyder, Group Chief Strategy Officer at Z2C, added, “Walee’s data-driven content analysis and influencer ecosystem approach is a paradigm change for the media and advertising industry. Given our ongoing investments across OTT, eCommerce, and eSports platforms, the inclusion of Walee fits perfectly into our vertically integrated business strategy. We understand, better than most, how challenging it is to build a business from scratch and to scale it amidst the pandemic.”
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