Edna, a Cyprus-based company, enters Pakistani market

Edna, a Cyprus-based company, recently announced its entry into the Pakistani business landscape.

Edna is a digital communications solutions provider that recognizes the importance of messengers and other digital channels of communication such as WhatsApp Business, Live Chat, Facebook Messenger, and more when it comes to customer communication. To supplement the effective functioning of businesses, Edna provides a Digital Communication Hub that enables companies to use their innovative tools for greater customer success and more effective customer engagement. With Edna, businesses that span across industries like BFSI, Food and Beverages, and Retail, are able to access all the data they need for effective KPI monitoring and activity monitoring through Edna’s smartly designed dashboards.

With the increase in demand for digital services and products in Pakistan, due to both the burgeoning startup landscape and the Covid-19 pandemic, the need for effective digital communication with consumers has also risen, so Edna’s move comes at a crucial time.

Saurabh Kshirsagar, the Head of international marketing at Edna, stated, “edna is committed to helping companies from Pakistan drive business growth and customer loyalty by redefining how they interact with their clients,” while also adding, “our products are scalable, customizable, easy to integrate with other legacy systems, and offer robust data security. And our product support is one of the best in the industry, so we are confident of appealing to our customer base here.”

Ali Malik, the Country Sales Manager for Pakistan at Edna, said, “we recognize the urgent need for Pakistan-based companies to connect with their customers digitally.”

He went on to add, “with more than a decade of experience working with major international companies from the BFSI, telecom, and other industries, edna is perfectly suited to serve this need. With our cutting-edge technology products, we are all set to serve business customers and also expand our partner network in Pakistan.”


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