Tazah, a Lahore based business, founded by the former Careem executives, Abrar Bajwa and Mohsin Zaka, has raised USD 2 million in pre-seed round. Ratio Ventures, Walled City Co., i2i Ventures, Suya Ventures, Globibest, Afropreneur Syndicate, +92 Ventures, Sunu Capital, Musha Investments and Mezan Foods, participated in the seed round.
The start–up seeks to solve inefficiencies in the agricultural supply chain of Pakistan by utilizing a managed marketplace model, that screens the produce to ensure superior quality. According to a statement by the startup, the agriculture and food supply chain in Pakistan represents a $60 billion opportunity. Tazah has already capitalized on the industry a sizeable amount, despite a few months since its inception, serving approximately 300 businesses and individual sellers, in Lahore.
With regards to the Tazah team, Abrar Bajwa, co–founder of Tazah noted, “We are driven by the complexity and the sheer impact of the problem we are trying to solve. With the current ecosystem tailwinds and the team, we are building, there is no doubt in our minds that we will be creating waves in the space very soon leading to lasting dividends for producers, businesses, and consumers.”
With an ambitious team, Tazah seeks equally ambitious objectives. For the future, Tazah plans on providing financial solutions to farmers, bettering stakeholders through lower prices and higher availability of fresh produce.