Zarya, a B2B ecommerce company has raised 1.7 million Dollars, in pre-seed round led by Raed Ventures. Fatima Gobi Ventures, U.S.- based Class 5 Global and Global Founders Capital also participated.
Zarya provides a platform for housewives to source and sell products, providing services for the entire process, from sourcing to delivery.
The concept behind the business was originated by Meesho, an Indian startup, but has subsequently been adopted by many others such as the Egypt based startup, Taager.
The opportunities and potential for Zarya are immense. The co-founder of Zarya, Faisal Zahid, talking about Zarya commented, “Pakistan has over 100 million YouTube and 45 million Facebook users. Pakistan’s social media users are spending more than 3 hours per day on social media apps. If you’re spending so much time online, it’s quite natural to start buying and selling while on social media apps. We aim to give our sellers every opportunity to thrive in this environment.”
Looking into the future, Zarya plans to add many more products by introducing categories like abayas, shoes, home textiles, and makeup to its current inventory of over 3,000 products.